For any business, social media can be very effective when used as part of your overall marketing mix. It is important to remember though that social media activity does not replace more traditional marketing communications – it enhances it and helps you drive customers to your website. Social media simply provides a different way of connecting and engaging with customers at every stage of the buying cycle. Social media and social selling can help business owners retain customers as well as find and communicate with new ones.
Where you focus your social media activity depends entirely on your social media and digital marketing strategy. Your strategy will outline how social activity will be used to engage with customers and prospects, develop new sales prospects and improve your brand reputation.
Your choice of social channels will also depend on where your customers and prospects might expect to find your business. Many small businesses use a host of platforms including Twitter, LinkedIn, Facebook, Google+, and Instagram.
Ibd-uk has an expert bank of advisors who can help with all your social media, e-commerce and online marketing needs. Our role as social and online marketing advisers is to help you as a business owner realise the full potential of your online marketing budget and help your company flourish.
- Social media
- PPC and online advertising
- Email marketing
- Apps and online tools
- Content creation
- The first step is for you to develop a brief for a prospective ibd-uk adviser, whether you have a one-off project or have a longer-term, on-going requirement.
- Call our Head Office and we can quickly put you in touch with an individual adviser (if you have a very specific requirement) or a number of prospective advisors for you to open discussions. The timeline for creating an adviser shortlist and making a decision is up to you. You may want to invite an adviser to your offices to get a feel for your business or meet any additional members of our management team.
Need to know more?
- If you would like speak to ibd-uk about social media for your business, please ‘phone us on 01223 257777.