PR for Your Business
Public relations (PR) is all about getting your business noticed. Launching a new product range, opening a new factory, recruiting new directors, securing a large order or celebrating a decade in business? These are all opportunities to make your business stand out.
PR can involve a wide range of activities including finding speaking opportunities, writing and issuing news releases, developing relationships with the media, crisis communications, social media engagement and internal communications and engagement campaigns for your staff. If you’re launching a new product or service at a major exhibition, there are many ways to attract media attention.
PR plays an increasingly crucial role in helping you manage your business reputation online. Awareness and monitoring of online sentiment about a business or issue can also an important part of any corporate social responsibility (CSR) programme.
How your business can benefit from effective PR
- Raises the profile of your business in target media on and offline to support your sales activity
- Differentiates your organisation within a specific market
- Helps to proactively manage change communications regarding e.g., a factory move, M&A, closure or change of company management
- Profiles and communicates company strategy to business/financial markets in a pre-IPO situation
- Creates a credible media profile for a company figurehead, e.g. a CEO, chairman, managing director
ibd adviser support
At ibd we have an adviser bank of PR experts. Our advisors have vast experience of PR for business to business (B2B) and consumers (B2C), in the private sector, public sector and in not-for-profit organisations and CIC’s. We can cover any sector and specialism and tailor our support in response to your marketing requirements.
- The first step is for you to write a PR brief for a prospective ibd adviser, whether you have a one-off project or have a longer-term, on-going requirement.
- Call our Head Office and we can quickly put you in touch with an individual adviser (if you have a very specific requirement) or a number of prospective advisers for you to open discussions. The timeline for creating an adviser shortlist and making a decision is up to you. You may want to invite an adviser to your offices to get a feel for your business or meet any additional members of our management team.
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