ONS social media survey
With an estimated new social media user every 15 seconds, there has never been a better time to turn your business’ social media strategy up a notch in 2018.
Analysis of Office for National Statistics (ONS) data on social media usage among British enterprises by company formation specialists Turnerlittle.com found that only 60% of businesses are using social media.
Those who use a professional blog provide an even bleaker number at a mere 42%. Indeed, there has been a very small increase in businesses entering the blogosphere since 2016 –12.9%.
Although small businesses would benefit the most from blogging, Turnerlittle.com revealed that only 38.9% were doing so, compared to 80.4% of companies with over a thousand employees.
- Unsurprisingly, the IT sector blogged the most, with 67.6% of companies stating they have a blog.
- Transport and Storage sectors blogged the least according to the study at only 21.7%.
- The retail sector, although better at blogging overall, has seen the smallest increase in this activity since 2013 at +1.6%.
Research has revealed that 1 in 5 small businesses will not be investing in social media in 2018
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