Marketing your business
“The purpose of a business is to create and keep a customer” - Levitt
Marketing for any business, whatever its size, is increasingly complex in today’s fast moving mobile, digital and social world. Interactive technology is transforming the customer experience allowing customers to find out about your business on the move and buy from you in minutes, using a smart phone, tablet, through social networks and on-line. If you are a sole trader or small to medium sized business (SME), you will typically face the same marketing issues as a large global business. The only real difference is the scale.
Your Marketing Plan
Marketing planning is the must-have at the heart of any business that wants to succeed and grow. A marketing plan will get you involved in
- finding out what your customers need
- working out how best to position your services and products and create a unique experience for your customer
- looking at your competition
- exploring how you to communicate effectively to your prospects and customers
Prospects might be drawn to your business from more traditional offline media such as radio, direct mail or display advertising, which can still be very effective for many SME’s. The key is having an integrated marketing plan that uses both on-line and off-line channels.
How can your business benefit from effective marketing?
- Differentiates your company from the competition
- Creates a flow of new business leads
- Keeps your business top of mind for customers and prospects
- Positions your company in your market space
- Communicates your company’s expertise and knowledge
- Keeps your focus on the customer experience
- Addresses customer’s needs at every stage of the buying cycle
Ibd-uk adviser support
At ibd-uk we have an advisor bank of professional marketing experts. Our ibd-uk advisors have experience of marketing for business to business (B2B) and consumers (B2C), in the private sector, public sector and in not-for-profit organisations and CIC’s. We can cover any sector and specialism and tailor our support in response to your marketing requirements.
- The first step is for you to write a brief for a prospective ibd-uk advisor, whether you have a one-off project or have a longer-term, on-going requirement.
- Call our Head Office and we can quickly put you in touch with an individual adviser (if you have a very specific requirement) or a number of prospective advisors for you to open discussions. The timeline for creating an adviser shortlist and making a decision is up to you. You may want to invite an advisor to your offices to get a feel for your business or meet any additional members of our management team.
Need to know more?
If you would like speak to ibd-uk about marketing for your business, please ‘phone us on 01223 257777.